Empowering your growing team

Our approach

We know that the business environment evolves at a rapid pace, constantly generating exciting openings, but it’s difficult to capitalize on those opportunities when your to-do list just keeps getting longer. We assist organizations in taking advantage of those possibilities by completing the tasks, jobs, and projects which allow them to continue growth.

 

Unlike traditional consultants and agencies, who spend more time creating a "strategic roadmap" and recruiting personnel than they do on accomplishing tasks, we believe in execution, and that it shouldn't be that difficult to achieve your goals.

Our team

All of us at Virtus Groups are motivated by the prospect of working with the truly innovative companies of tomorrow. We use a meticulous selection process to create our teams, which results in a group of exceptionally high performers eager to use their talents to create leading-edge businesses. We are a unique organization, with experts in multiple areas of business, excited to expand and develop our clients' operations.

Ian Watt
CEO

Ian Watt —

CEO

Ian is CEO of Virtus Groups. He has acquired over 15 years of leadership experience and has managed multiple partner and client relationships including at Fortune 500 companies, at all levels of government, and within small to medium size businesses. Ian holds three Masters degrees and is certified in PMP, PRINCE2, ITIL, and PROSCI.

Mohamed Ibshara
VP of Products

Mohamed Ibshara —

VP of Products

Mohamed has founded and managed over 10 companies, both individually and through the Moken Group since early 2010. He has successfully led projects from conceptualization to completion, managing all aspects of the projects including hiring key personnel, overseeing development teams, and facilitating product design. Mohamed also founded Binary Vision, an innovative UX/UI design company. At Binary Vision, Mohamed raised seed capital and provided management expertise which contributed to the company’s success.

Chris Purdon
VP of Operations

Chris Purdon —

VP of Operations

Christopher is an experienced operations executive and Officer in the Canadian Armed Forces. He has supervised and managed teams across a wide range of sectors including finance, and sports and entertainment. Christopher also has experiences involving client engagement including developing business plans, project charters, project plans, and corporate transition plans.

Kieran Boyle
VP of Talent

Kieran Boyle —

VP of Talent

Kieran has a range of direct experience in talent and operations management. As an Executive Officer in the Department of Justice and Equality in Ireland, Kieran led the strategic workforce planning for the State’s border management unit. At Virtus Groups Kieran takes an active role in talent acquisition projects, especially any technical positions. He has also worked on the development of Virtus’ proprietary testing platform.

Zhanna Krupinina
Art Director

Zhanna Krupinina —

Art Director

Zhanna is passionate about digital experience and visual aesthetics. Zhanna takes the lead on all client work, such as creating brand identities that included brand messaging, logotypes, typography, colour palettes and illustrations. She has also designed user interfaces for web applications, websites, mobile applications, as well as a broad assortment of collateral for print and digital marketing.

Mike Kucinskas
VP of Business Development

Mike Kucinskas —

VP of Business Development

Mike is a vastly knowledgeable Project Manager, with over two decades’ experience. Mike has worked with large multinational tech companies, utility providers, and numerous public bodies to deliver high level and complex projects on budget and on time. Mike leverages his extensive experience to enhance Virtus Groups’ business development team. He is well placed to assess, and address, client needs and pain points, utilizing his project management focus to execute with maximum efficiency.

Leah Zhou
Head Controller

Leah Zhou —

Head Controller

Leah is responsible for all full-cycle accounting duties within the business, including preparing year end tax filings. Additionally, Leah is quite comfortable performing financial and business analysis activities for Virtus Groups, as well as clients. Leah brings over five years of full cycle and general accounting experience, specializing in establishing accounting practices for small businesses.

black and white profile image of Maggie
Maggie Nguyen
Marketing Coordinator

Maggie Nguyen —

Marketing Coordinator

With a passion for creation, Maggie believes in the powers of marketing to be used to create stories, inspire people and communicate the heart of any brand. Working towards a Bachelors in Commerce with a specialization in Marketing at UBC Sauder School of Business; and equipped with experiences in social media content creation, Maggie works to support Virtus Groups in marketing implementation and sales delivery.

Varun Pariani
Marketing Coordinator

Varun Pariani —

Marketing Coordinator

Experienced in marketing and sales, Varun supports Virtus Groups’ marketing endeavors and brings his fervent determination to tackle every challenge in front of him. As a senior at The University of British Columbia, Varun is working towards his Bachelor of Commerce with a specialization in Marketing and Business Analytics.

Jiyeon Lee
Talent Coordinator

Jiyeon Lee —

Talent Coordinator

Christian Willitts
Business Development Coordinator

Christian Willitts —

Business Development Coordinator

Christian is a fourth-year student pursuing a Bachelor of Commerce at the University of British Columbia. He is specializing in Finance and completing a Finance Co-op in addition to his academics. Christian has experience working for startup companies and helped managed the E-Commerce sector of a Canadian Tire in Toronto throughout the first peak of COVID-19 in 2020. At Virtus Groups, Christian works to support various business development endeavors.

Sandra Suzuyama
Copywriter

Sandra Suzuyama —

Copywriter

Sandra is an experienced copywriter and content creator. Sandra’s writing and editing skills were refined during graduate school. She has developed the skill of tailoring a style of communicating for various audiences. Now she helps innovative start-ups find their voice and identity as businesses trying to explain and sell new services.

Matija Boban
Head of Technology

Matija Boban —

Head of Technology

An accomplished senior technical leader with extensive knowledge and experience in a diverse range of technologies and company environments. He provides leadership for all technical aspects of a company’s development and has a record of bringing complex interconnected diverse-technology projects to successful completion. He is experienced in strategic planning with a pragmatic approach to project development cycles, technical tooling, and product feature delivery

Graydon Kell
Product Designer

Graydon Kell —

Product Designer

Graydon is a practiced designer of thoughtful digital experiences. He excels in translating complex problems and systems into intuitive solutions using a research-driven and fundamentally user-centric design process. He has acquired qualifications in areas such as UX design, Architectural Technology, and Digital Marketing.

Charles Wang
Developer

Charles Wang —

Developer

Charles is an experienced web developer with a demonstrated history of work in the IT industry. He specializes in web-related programming languages. Charles has studied in computer systems and engineering at Langara College and BCIT.

Donald Ma
Front-end Developer

Donald Ma —

Front-end Developer

Donald is a dedicated full stack developer with a passion for building world class software. He is capable of undertaking large scale projects that require careful design and best practices while ensuring that the software is both maintainable and scalable in the future.

Sergey Martyshko
Front-end Developer

Sergey Martyshko —

Front-end Developer

Vasil Zhdankin
Back-end Developer

Vasil Zhdankin —

Back-end Developer

Our partners
Kylie McMullan

Kylie McMullan —

Kylie has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, BC Women’s Hospital, and Prospera Credit Union. Kylie is also an Instructor of Public Relations and Influencer Marketing for Simon Fraser University and Consumer Behaviour at Langara, and the co-author of the first Canadian-based public relations textbook, Canadian PR for the Real World.

Andrew Tinkl

Andrew Tinkl —

Andrew is a seasoned marketing and sales professional with expertise and experience building and growing multimillion dollar consumer healthcare and pharmaceutical brands, cultivated during his time at LifeScan Americas and Johnson & Johnson. Andrew’s educational background, Biology and Genetics, has benefited him greatly throughout his career and gives him unique insight for any project he undertakes.

Brian Roth

Brian Roth —

Brian is a senior executive with more than fifteen years experience in Finance, Strategic Planning, Mergers & Acquisitions, Capital Raising, and Strategic Sales. A CPA and a P.Eng., Brian possesses a unique skill set developed in a variety of entrepreneurial environments. Brian has a track record of growing start-ups both organically and via acquisition as well as positioning clean-tech businesses for successful strategic exits. Brian is highly respected for his ability to recognize and identify a myriad of moving pieces within complex businesses and develop strategic operating plans to achieve growth.

Our network

Virtus Groups brings together talents from Canada, Japan, Albania, Lithuania and Ukraine.