Company Culture Takes the spotlight

18 Jul 2022

The term “company culture” is something of a nebulous concept, but most culture professionals can agree on the very basics of a definition. In short, company culture is defined as a shared set of values, goals, attitudes and practices that make up an organization. How an organization goes about crafting its own culture is totally up to them. This guide will give a background on company culture, the benefits of a healthy culture and strategies to implement better culture practices.

With various challenges facing recruitment today, recruiters need to look beyond the usual factors that attract candidates. According to a survey of 1,000 employees and more than 5,500 senior managers, 35% of workers would refuse a job offer if the company culture does not meet their expectations even if the role is a perfect match. More than 90% of the managers surveyed also believe that a candidate’s fit with their company culture is as important as skills and experience.

With this in mind, recruiters are challenged to strike the perfect balance to ensure that company culture will fit the Baby Boomers, GenXers, Millennials, and GenZers alike.


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