Moov AI – 02 June

02 Jun 2020

Moov AI

Moov AI builds and deploys concrete Artificial Intelligence and Machine Learning solutions that help clients seize opportunities and tackle core business challenges. Their experts help organizations leverage these technologies, no matter what their level of data science maturity is. Moov AI specializes in quickly delivering value thanks to an Agile approach to handling artificial intelligence projects.

Their quest to democratize the use of AI technologies has led them to work with companies of all sizes across many industries. They pride themselves on simplifying the complicated and bringing long term benefits to each project they undertake.

The biggest hurdle Moov AI faces going forward will be hiring. Data Scientists and Machine Learning/Data Developer are extremely in demand these days. The Moov AI leadership team are currently putting a lot of effort into building a culture where their people feel psychologically safe and can really express their true potential.


They are delivering custom AI solutions to customers like Cogeco, Pratt & Whitney, Allôprof, National Film Board of Canada, Environment Canada, Intelcom Express, Merck Canada, Alternative Capital Group, amongst others. They are currently engaged with a client to build a complete SaaS product. The broad range of the industries they work in is proof that Moov AI are spreading the word of AI effectively.



Maxime Boissonneault Co-CEO – A seasoned entrepreneur, Maxime was a partner of GSoft, a Quebec flagship in technology. With customers all around the world and a product incubator, GSoft achieved great commercial success. As an Angel investor, Maxime co-founded an alcohol portfolio including Portage gin, White Keys vodka, Saint-Marie rum, and Les Iles spritz. He also acts as Angel investor in several start-ups and Quebec investment funds, notably with Creative Destruction Lab. As a philanthropist, he sits on several boards of directors, gets involved with non-profit organizations and is personally involved with the children of CHU Sainte-Justine.

Dominic Danis, Co-CEO – Dominic is a manager and entrepreneur with over 20 years of experience leading teams and delivering quality projects. As an Agile Coach and associate of Pyxis Technologies at first, then COO for Sharegate, the flagship product of GSoft, he helped organizations set up efficient and agile processes. As Nexus Innovations’ VP of Operations, he drove the company to profitability and helped develop autonomous, motivated and successful teams.

Olivier Cabanes, Co-founder – Olivier is a serial entrepreneur and angel investor with more than 15 years of experience starting and building companies (mostly tech). He founded and manages Kabina, a private investment fund that invests in companies like Amilia, Frank & Oak, Jogogo, and Unito, as well as funds like Panache and Real Ventures. Kabina also makes private loans, and owns, develops and operates a portfolio of quality real estate assets in Montreal.

Christian Mérat, CTO – Christian is an accomplished software architect with an impressive track record of creating successful software products. One of GSoft’s first employees, and eventual shareholder, he strongly contributed to the commercial success of the company’s flagship product, Sharegate, thanks to his strategic vision and cutting-edge technological expertise. Christian knows how to turn a product’s vision into reality. He can overcome any technical obstacle thanks to his innate ability to leverage the right technology to meet business needs.

Olivier Blais, VP Data Science – Olivier is a data science expert whose leading field of expertise and cutting-edge knowledge of AI and machine learning led him to support many companies’ digital transformations, as well as implementing projects in different industries. He is a mentor for Creative Destruction Labs’ Artificial Intelligence Stream and helps startups succeed AI. He speaks about digital transformation and artificial intelligence. He has led the data team and put in place a data culture in companies like Pratt & Whitney Canada, L’Oréal and GSoft. Olivier is the laureate of the prestigious “30 under 30” prize (Infopresse – 2019). He is co-author of a patent for an advanced algorithm that evaluates the credit worthiness of a borrower.

Guillaume Petitclerc, VP Culture & Marketing – Guillaume is a seasoned digital marketing expert and team coach. He has been Marketing Director of Sharegate (GSoft) and of Urban Turtle (Pyxis Technologies), where he helped manage marketing strategies for products that grew to $50M+ in annual recurring revenue. As a consultant, he has helped more than 15 companies improve their digital marketing, find the right traction channels and build successful marketing teams.



Moov AI are not currently looking to secure funding. They will most likely look to double their team over the next 12-18 months and will expand the business through the increased capacity a larger team can bring.

Revenue Model

Moov AI act as consultants and generate revenue accordingly. They are also building a product to validate machine learning models. Their competitive advantage is that they deliver concrete ROI with AI, their projects last between 2-6 months, and they do not work on Proof of Concepts, but Minimum Viable Products, so that even if it’s not a long mandate they see their ROI quickly.


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