Shelfgram
Consumer Packaged Good brands often struggle to understand how their products are performing, solve inconsistencies across in-store presentation, and verify the execution of store programs. Shelfgram helps them solve all of these problems and more.
Shelfgram grants brands and retailers new insights to drive new growth. The platform provides increased in-store visibility and a suite of competitive intelligence tools to better understand how products look, perform, and compete on the shelf. With Shelfgram, teams can find actionable shopper insights, monitor in-store promotions, and spot retail trends before they become trends.
Traction
Shelfgram is currently piloting their platform with J&J, KraftHeinz, Canopy and some others. They’ve also been building partnerships with data fulfillment companies such as Caddle and Field Agent.
The biggest challenge they face is ramping up Enterprise sales. They plan to overcome it by doing a lot of what’s been working for them so far – building a great product, driving organic growth, and booking demos with users on their free plan.
Team
Bram Warshafsky, Founder – Bram is an entrepreneur, marketer, and software developer based in Toronto. His work is focused at the intersection of marketing and technology.
Prior to working on Shelfgram, Bram was the VP of Innovation at Sgsco. He led a team of software engineers applying artificial intelligence to eCommerce which allowed him to hone his coding skills and learn more about machine learning. Bram’s tech stack includes Python, cloud computing with AWS/GCP (EC2, S3, Lambda, RDS), SQL, REST APIs, and front-end technologies like HTML, CSS, JavaScript, React, React Native, Gatsby and Flask.
Bram joined Sgsco through the acquisition of 5Crowd, a company he co-founded to connect enterprise marketing and sales departments with top freelancers in over 150 cities. 5Crowd is trusted by a growing list of industry leaders from Labatt, Lego, Telus, McDonald’s, Twitter, and CIBC and has gained recognition from Profit Guide, Ad Week, and Canada’s 50 Best.
In the past, Bram worked in brand management and digital marketing at Johnson & Johnson and has taught classes at George Brown College. He has been featured as a subject matter expert on BNN, The Toronto Star, and Techvibes, and appeared as a speaker for companies like TD, Rogers, KraftHeinz, and Intuit. Along the way, he was named Top 30 Under 30 by Marketing Magazine, Young Entrepreneur of the Year by Desjardins Bank, and Emerging Entrepreneur of the Year by the Toronto Board of Trade.
Funding
Shelfgram has been bootstrapped so far. The level of future funding they will look to acquire is to be decided. Any funding will be used to drive the growth of the company. In the short term, they are looking to hire a few sales development reps, a backend software developer, and a PR/marketing role.
Revenue Model
Shelfgram is offered to customers as a Freemium service.
Details
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